PURRLYTICS COOKIE POLICY
Last updated: 22 August 2026
1. ABOUT THIS COOKIE POLICY
This Cookie Policy explains how Mitigen LTD uses cookies and similar technologies across our websites and brands, including Purrlytics.
This Policy applies to:
- www.purrlytics.com;
- Purrlytics;
- future Mitigen LTD websites, products or brands that link to this Policy.
Contact:
meow@purrlytics.com
2. WHAT COOKIES ARE
Cookies are small files placed on your device when you visit a website.
Similar technologies include:
- pixels;
- tags;
- tracking scripts;
- local storage;
- device identifiers;
- analytics events;
- software development kits, where relevant.
These technologies help websites work, remember choices, measure performance, improve services and support advertising.
3. TYPES OF COOKIES WE USE
We may use the following categories of cookies and similar technologies.
4. STRICTLY NECESSARY COOKIES
These are needed for the Website to work.
They may support:
- checkout;
- shopping basket;
- account login;
- security;
- fraud prevention;
- payment processing;
- load balancing;
- cookie preference storage;
- subscription management;
- pre-order checkout functionality.
These cookies cannot usually be switched off through our Website because the Website may not function properly without them.
5. FUNCTIONAL COOKIES
These help improve functionality and remember choices.
They may support:
- saved preferences;
- region or currency settings;
- form remembering;
- customer account features;
- subscription account features;
- enhanced shopping experience.
6. ANALYTICS COOKIES
These help us understand how visitors use the Website.
They may tell us:
- which pages are visited;
- how users move around the site;
- which campaigns drive traffic;
- where users experience errors;
- what content performs best;
- how checkout journeys work;
- how subscription or pre-order journeys perform.
We use analytics to improve the Website, products, content and customer experience.
7. ADVERTISING AND MARKETING COOKIES
These may be used to:
- measure advertising campaigns;
- track conversions;
- build advertising audiences;
- retarget visitors;
- limit repeated ads;
- understand marketing performance;
- show more relevant advertising.
Advertising cookies may be set by us or by third party platforms.
8. SOCIAL MEDIA COOKIES AND PIXELS
Where we use social media features or advertising pixels, these technologies may help platforms understand interactions with our Website.
This may include platforms such as Meta, TikTok, Google, Pinterest or other advertising and social platforms, depending on our active marketing setup.
Those platforms may use data for their own purposes under their own privacy policies.
9. CONSENT
We ask for consent before using non-essential cookies where required.
You can accept, reject or manage cookie choices through the cookie banner or cookie settings tool where available.
Strictly necessary cookies may still be used because they are required for the Website to function.
10. CHANGING COOKIE CHOICES
You can change cookie settings through:
- our cookie banner or cookie settings tool, where available;
- your browser settings;
- device settings;
- privacy tools offered by advertising platforms.
If you block or delete cookies, parts of the Website may not work properly.
11. THIRD PARTY COOKIES
Some cookies may be set by third parties that provide services to us.
These may include:
- ecommerce platforms;
- payment providers;
- subscription platforms;
- pre-order tools;
- analytics providers;
- advertising networks;
- social media platforms;
- review tools;
- customer support tools;
- fraud prevention providers.
We do not control all third party cookies once they are set by third parties.
12. COOKIE RETENTION
Cookies may last for different periods.
Some are deleted when you close your browser.
Others stay on your device for a set period unless you delete them sooner.
The exact duration depends on the cookie, provider and purpose.
13. COOKIE SETTINGS AND BROWSER CONTROLS
Most browsers allow you to block, delete or manage cookies.
If you use browser controls to block all cookies, some parts of the Website may not work correctly.
Your cookie choices may need to be reset if you clear cookies, change device or use a different browser.
14. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy when:
- we change technology providers;
- we launch new brands;
- we add new Website features;
- we add subscription or pre-order functionality;
- cookie rules change;
- our advertising or analytics setup changes.
The latest version will be posted on the Website.
15. CONTACT
Mitigen LTD
Trading as Purrlytics
Website: www.purrlytics.com
Contact: meow@purrlytics.com